Fashion magazine cover featuring a young man in a black coat and baseball cap, standing by the water, with the words "Casual Friday" and "Autumn Opening 2025".
A young man with dark curly hair and fair skin, wearing a black puffer jacket with the collar zipped up, standing outdoors with a cloudy sky in the background.
Text-based quote about fashion and season, emphasizing layering sweaters and enjoying walks in the woods during colder days.
A young man wearing a black cap and black coat standing near the water with a cloudy sky in the background.
A man wearing a cable-knit sweater and dress pants walking away outdoors on a dirt path, captured in black and white.
Black and white photo of a young man with dark curly hair, wearing a dark blazer over a light shirt, sitting against a rough concrete wall. He gazes thoughtfully to the right, with his right arm resting on his knee and his hand on his left arm. The p
A young man with curly dark hair wearing a light-colored sweater, sitting indoors, reading a book in both black-and-white images.
Young man with dark curly hair and light skin, wearing a dark jacket over a white shirt, standing outdoors at night with a dark background.
A young man standing outdoors in a grassy field under a cloudy sky, dressed in a dark checkered jacket, light-colored pants, and a dark cap.
A young man standing against a closed gray paneled door wearing a cream-colored knit sweater, beige wide-leg trousers, and black shoes.
A young man wearing a black baseball cap, gray sweater, and a dark checkered jacket standing in an open field with tall grass, cloudy sky in the background.
Young man standing in front of a white paneled door, wearing a beige cable-knit sweater, beige trousers, and black shoes.
Page with bold, underlined text about textiles, art, and informality, welcoming the changing season, misty mornings, golden sunsets, and afternoons by the fire.
A young man stands outdoors against a textured stone wall, wearing dark gray trousers, a beige knitted sweater, a navy blue raincoat, and black shoes.
Young man with curly dark hair wearing a beige long-sleeve polo shirt, sitting on the floor leaning against a gray wooden wall with molded paneling.

CASUAL FRIDAY

The fine art of informality.

The fine art of informality is what we call the Casual Friday collection DNA. This is the foundation of

our unique signature styling and visual identity. With our roots thoroughly planted in the simplicity of the renowned Scandinavian design heritage we focus on re-thinking the classic silhouettes by standing out in terms of choice of materials, the high

level of craftsmanship and attention to details. We believe your look should always be true to you and aligned with what you value in life.

The perfect merge of textiles, art and informality for you - that is essentially what Casual Friday is all about.